Decoding Millennial FInancial Health

This campaign highlights the valuable insight TransUnion uncovered as it pertains to this generation and their use of/preferences related to credit. The desired outcome was to position TransUnion as an innovative, thought leader and provide lenders and insurers with a unique perspective around these consumers that they can use in their business strategies.

Decoding Millennial Financial Health

Report

Compares Millennials’ financial behaviors to their Gen X predecessors to provide a better understanding of this consumer segment.

Design:

Stephanie Rasmussen

Infographic

Highlights the main Millennial data from the report and serves as a landing page to access/download the report.

Design:

Stephanie Rasmussen

Coded:

Internal Web Team

Video

Hones in on high-level data findings around the Millennial study. This was used for a press release to help capture attention for the release and drive reporters to the guide/report.

Art Direction:

Stephanie Rasmussen

Production:

External Vendor